Social Media Marketing, Reality and Lies

Social Media Marketing appears to be the latest buzz word for anyone seeking to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now emerging all over the place nowadays and they are telling anyone that will listen about how incredibly crucial social media like Facebook twitter and YouTube are to your service but, for the average little to medium sized company, does marketing to social networks actually measure up to all the hype? Is spending a little fortune on working with a SMM business truly worth it? And has anyone actually done their research on this before they worked with someone to set up there Facebook organisation page? Some SMM business are establishing things like Facebook company pages (which are free) for $600 to $1,000 or more and informing their customers that they do not need a site since Facebook is the greatest social media worldwide and everyone has a Facebook account. Now while it might hold true that Facebook is the largest social media in the world and yes, Facebook's members are potential customers, the real question is are they in fact purchasing? Social media marketing business are all too happy to explain the positives of social media like how many individuals use Facebook or how many tweets were sent last year and how many people see YouTube videos and so on but are you getting the complete image? I once sat beside a SMM "specialist" at a service workshop who was spruiking to anyone who came within earshot about the incredible advantages of establishing a Facebook service page for small company (with him obviously) and selling on Facebook. So, interested by the abovementioned "specialists" suggestions I looked him up on Facebook only to discover he had just 11 Facebook buddies (not a good start). Being the research study nut that I am, I decided to take a great look into SMM in regard to selling to see if it in fact worked, who did it work for and if it did why did Social Media Marketing work for them? And should service rely so greatly on social networks for sales?

As a web developer I was constantly (and now significantly) challenged with numerous social networking difficulties when possible clients would state that having a website sounds good however they had a Facebook company page and had actually been told by various sources (the ever present yet confidential "they") that social networks were the important things to do, but after discussing their requirements it became rather clear that those potential customers didn't actually understand why they needed socials media or SMM to generate online sales, They simply wanted it. For medium and small sized service I always advised developing a quality site over any kind of social network, why? Well it's easy actually since social media is Social Media, and social Networks are Social Networks they are not organisation media and company networks (that would be more like LinkedIn). I know that sounds easy but it holds true and the stats back it up. The reality is that social media marketing fails to inform you that Facebook is a social media not a search engine and in spite of the number of Facebook users and Google users being around the exact same, people don't utilize Facebook in the same way that they use an online search engine like Google (which has around half the search engine market), Yahoo and Bing to look for organisation or products. They utilize it to keep in touch with friends and family or for news and entertainment. In a current study done by the IBM Institute for Organisation Value around 55% of all social media users mentioned that they do not engage with brands over social media at all and just around 23% actually purposefully utilize social media to interact with brand names. Now from all individuals who do use social media and who do engage with brands whether purposefully or not, the bulk (66%) say they need to feel a business is communicating truthfully before they will engage.

How do you utilize social media marketing? And is it even worth doing?

Well first of all I would say that having a well optimized website is still going to bring you far more company that social media in many cases particularly if you are a little to medium sized regional organisation because far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a website you're missing out on all of that prospective service. Regardless of all the (not so excellent) data I still think it is still a good idea for company to use social media just not in the exact same way that a lot of SMM experts are today, Why? Is it in a Social Media Marketing company's finest interest to talk social networks up?

One of the most significant problems company face with social networks and SMM is perception. The primary factor the majority of individuals provide for interacting with brands or organisation on social media is to get discount rates, yet the brand names and service themselves think the main factor individuals engage with them on social media is to discover about new products. Most organisations think social media will increase advocacy, but only 38 % of customers concur.

There were some excellent initiatives shown in the IBM research study of business that had actually gotten some sort of a manage on how to use social media to their benefit, keeping in mind that when asked exactly what they do when they engage with companies or brand names by means of social media, customers list "getting discount rates or vouchers" and "buying products and services" as the top 2 activities, respectively a UNITED STATE ice cream company called Cold Stone Creamery used discount rates on their products on their Facebook page. With both Cold Stone Creamery and Twelpforce the advantage is plainly in the favour of the potential customer & the terrific trick to social media marketing is to offer without trying to sell (or looking like your selling) regrettably most social media marketing is focused the wrong method.

Developing a tangible purchaser to consumer relationship via social media is hard and most likely the most benefit to company' using social media to improve their websites Google rankings. However service' need to comprehend that you can't simply setup a Facebook service page and hope for the very best. SMM needs effort and prospective customers have to see worth in what you need to offer by means of your social media efforts provide something worth their social interaction and time and then you might get better outcomes.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original rate ... and the suits are flying


As a web developer I was continuously (and now increasingly) challenged with a number of social networking challenges when possible clients would say that having a site sounds good however they had a Facebook company page and had actually been informed by various sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their requirements it ended up being quite clear that those prospective clients didn't really know why they required social networks or SMM to generate online sales, They simply wanted it. Well it's basic truly because social media is Social Media, and social Networks are Social Networks they are not service media and business networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Organisation Value around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% really purposefully utilize social media to interact with brand names. Well first of all I would state that having a well enhanced website is still going to bring you far more organisation that social media in many cases especially if you are a small to medium sized regional company due to the fact that far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you Website do not have a website you're missing out on out on all of that prospective organisation. The primary factor many individuals provide for connecting with brands or organisation on social media is to receive discount rates, yet the brands and organisation themselves think the primary reason individuals interact with them on social media is to find out about new items.

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